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PDF Checklist
Landing Page Checklist
Complete 50+ point checklist for creating high-converting landing pages. Covers copywriting, design, optimization, and conversion best practices.
Checklist Items
Hero Section
Clear value proposition in headline
Compelling subheadline that expands on value
Primary CTA button above the fold
Secondary CTA option
Hero image or video that supports message
Social proof (testimonials, logos, stats)
Above the Fold
Page loads in under 3 seconds
Mobile-responsive design
Clear navigation menu
Logo visible and links to homepage
Copywriting
Headline communicates unique value
Subheadline addresses target audience pain
Benefits clearly stated (not just features)
Compelling copy throughout
No jargon or technical terms
Clear, action-oriented CTAs
Design & Layout
Clean, uncluttered design
Consistent color scheme
Readable fonts (16px+ body text)
Sufficient white space
Visual hierarchy guides eye to CTA
Images support messaging
Mobile-first responsive design
Forms & CTAs
Form fields are clearly labeled
Minimal required fields
CTA buttons stand out visually
CTA copy is action-oriented
Multiple CTAs throughout page
Form validation messages clear
Social Proof
Customer testimonials
Company logos (if applicable)
User count or stats
Case studies or success stories
Trust badges or certifications
SEO & Performance
Title tag optimized (50-60 chars)
Meta description written (150-160 chars)
H1 tag includes primary keyword
Alt text on all images
URL is clean and descriptive
Page speed optimized
Mobile-friendly (Google Mobile-Friendly Test)
Conversion Optimization
A/B testing setup ready
Analytics tracking installed
Heatmap tool installed (optional)
Exit intent popup (optional)
Live chat widget (optional)
Clear privacy policy link
Terms of service link
Accessibility
Proper heading hierarchy (H1, H2, H3)
Color contrast meets WCAG standards
Keyboard navigation works
Screen reader friendly
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