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📊 CalculatorSaaS Growth & Planning
Customer Acquisition Cost (CAC) Calculator
Calculate your true customer acquisition cost across all marketing channels. Track CAC trends and optimize your acquisition strategy.
Input Acquisition Costs
Calculate your customer acquisition cost
Ads, content, SEO, tools
Salaries, commissions, overhead
Total customers gained
Your CAC analysis will appear here
Fill in the form and click calculate to see your personalized results
CAC Benchmarks & Best Practices
Industry Benchmarks:
- B2B SaaS: $200-$500 CAC (SMB), $1,000-$5,000+ (Enterprise)
- B2C SaaS: $50-$200 CAC (Self-serve)
- Golden Rule: LTV should be 3x CAC minimum
- Payback period should be under 12 months
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