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📊 CalculatorSaaS Growth & Planning
Lifetime Value (LTV) Calculator
Calculate customer lifetime value and LTV:CAC ratio. Understand the long-term value of your customers and optimize profitability.
Input Customer Metrics
Calculate customer lifetime value and LTV:CAC ratio
ARPU (Average Revenue Per User)
Typical SaaS: 70-85%
% of customers who cancel monthly
Cost to acquire one customer
Your LTV analysis will appear here
Fill in the form and click calculate to see your personalized results
Understanding LTV & LTV:CAC Ratio
What is a Good LTV:CAC Ratio?
- 3:1 or higher: Healthy and sustainable
- 1:1 to 3:1: Not profitable enough
- Below 1:1: Losing money on each customer
- Above 5:1: May be under-investing in growth
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